Arden Trust Branding & Website

Kestra Financial leads the industry in wealth management, service and technology solutions. Upon acquisition of a trust services company, they were looking to develop the brand and spread its reach. They named it Arden Trust Company, and we learned that the reasoning for the hame was because the organization’s unique focus was on keeping the relationship with the advisor for multiple generations. Arden means “great forest” which is a symbol of ever-expanding family trees and was the inspiration for the visual in the logo mark. We also styled the logo mark to mimic the line art style of the Kestra logo so that there is a relationship between the family of brands. To introduce this new brand to the world, we first created an interim landing page while we designed, messaged and developed the full website.