BoldAge Brand Identity
SKILLS
Brand Development
INDUSTRY
Healthcare Services
Project Overview
BoldAge is a Program of All-Inclusive Care for the Elderly (PACE). BoldAge develops personalized care plans for older adults providing healthcare, transportation, community activities, and more. Their solutions don’t just help older adults age at home—they help them do so with grace and dignity. We wanted to harness that vitality when developing their new brand.
I always start with sketches when developing logo marks. From there I explored multiple designs before narrowing down options. The client loved the simplicity of the monogrammed "B" and how it's looping line signified the continuation of care throughout different stages of life. The client had specifically requested us to not explore colors that felt overly sterile or cliche within the healthcare industry and loved the vibrant orange and purple color palette. We also chose to use photography of people participating in the BoldAge program that depicts older adults who are enjoying their independent lifestyle.
BoldAge is a Program of All-Inclusive Care for the Elderly (PACE). BoldAge develops personalized care plans for older adults providing healthcare, transportation, community activities, and more. Their solutions don’t just help older adults age at home—they help them do so with grace and dignity. We wanted to harness that vitality when developing their new brand.
I always start with sketches when developing logo marks. From there I explored multiple designs before narrowing down options. The client loved the simplicity of the monogrammed "B" and how it's looping line signified the continuation of care throughout different stages of life. The client had specifically requested us to not explore colors that felt overly sterile or cliche within the healthcare industry and loved the vibrant orange and purple color palette. We also chose to use photography of people participating in the BoldAge program that depicts older adults who are enjoying their independent lifestyle.
BoldAge is a Program of All-Inclusive Care for the Elderly (PACE). BoldAge develops personalized care plans for older adults providing healthcare, transportation, community activities, and more. Their solutions don’t just help older adults age at home—they help them do so with grace and dignity. We wanted to harness that vitality when developing their new brand.
I always start with sketches when developing logo marks. From there I explored multiple designs before narrowing down options. The client loved the simplicity of the monogrammed "B" and how it's looping line signified the continuation of care throughout different stages of life. The client had specifically requested us to not explore colors that felt overly sterile or cliche within the healthcare industry and loved the vibrant orange and purple color palette. We also chose to use photography of people participating in the BoldAge program that depicts older adults who are enjoying their independent lifestyle.
Alternate Logo Concepts
