FIMC Brand Identity & Marketing

For over 40 years, FIMC has been providing membership plans that help fill gaps left by traditional home, auto and roadside plans. But despite offering plans that were practically teeming with useful benefits and serious savings, many responsible for selling the plans didn’t really know just how amazing the plans were and just how relevant they are to their customers’ needs. First, we worked to reimagine the visual brand—creating a visual system for the overarching company that extended to each of their products. After creating the visual identity, we helped them to relaunch their products by developing materials that would help with sales. This included animated educational videos and print brochures to explain the features and benefits of each membership plan.